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Grey Cubicles

Meet Daniel Lubetzky.

Daniel Lubetzky, Founder of KIND, is a Mexican-American social entrepreneur working to build bridges across lines of difference. With the introduction of KIND's fruit and nut bars in 2004, Daniel created an entirely new snacking category. He has since grown KIND into a multi-billion-dollar global health and wellness brand known for its promise to lead with nutritionally dense ingredients and its mission to make the world a little kinder. The son of a Holocaust survivor, Daniel's civic initiatives Starts With UsOneVoice, and Empatico seek to increase appreciation for our shared humanity. Daniel is the author of The New York Times bestseller Do the KIND Thing, Founder and Executive Chairman of SOMOS – a new brand of food from the heart of Mexico –  and a recurring shark on the ABC television series Shark Tank. Daniel holds a BA from Trinity University and JD from Stanford Law School. He is a proud US citizen, having emigrated from Mexico at age sixteen. He enjoys spending time with his family and practicing magic.

From then to now...

Daniel Lubetzky, Founder and Execuive Chairman of KIND

Visit Daniel’s blog at  

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